Confusion over the "Kalamazoo 10" moniker has resulted in the downtown theater taking "Kalamazoo" out of its name. 

When the AMC movie theater opened November 2 in the former Alamo Drafthouse Cinema location at 180 Portage Street, it was calling itself the "AMC Kalamazoo 10." The problem is, the name "Kalamazoo 10" has been used by Goodrich Quality Theaters for 20 years on West Main. AMC theaters have already made the change to "AMC Portage Street 10" on their website.

Did anyone tell them Portage is actually a few miles South of downtown Kalamazoo?

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