The Galesburg Meat Company, whose building burned to the ground last week, may see an infusion of cash to help them rebuild.

Of course, there is a catch.

In a release, The People for the Ethical Treatment of Animals says that they are offering $10,000 towards the business to rebuild, on the condition that they transition to a “vegan butcher shop”.  PETA says that they made the offer because the market for plant-based proteins is on the rise, made from products like tofu and seitan.

PETA’s Executive Vice President Tracy Reiman said in a letter to the Galesburg Meat Company that time is right for them to move “in a meat-free new direction.”

The business on Mill Street was declared a total loss after the fire in the morning of June 23, and it’s not clear what sparked the blaze.  Owners have expressed their desire to rebuild.

A Vegan Butcher?

Never heard of a vegan butcher before? They exist - or at least one does, in Minnesota. According to KYBA,

The company was started by the brother and sister team of Kale and Aubry Walch, from its humble beginnings in June 2014 at the Minneapolis Farmers Market to a brick and mortar location called ‘The Herbivorous Butcher,’ located on First Avenue NE in Minneapolis and open six days a week.

BONUS VIDEO - Mascots Appear at 2016 Grand Cereal Parade

What's a parade to celebrate the cereal industry in Battle Creek without mascots? The likes of Tony the Tiger and Snap, Crackle & Pop got the star treatment in this year's parade.