Bell’s Brewery Releases First Look At Refreshed Logo And Packaging

Today Bell's Brewery has released a first look at their refreshed logo and packaging before it rolls out later this year.

According to Bell's, Lary Bell and Vice President, Laura Bell, have been working with a team looking at the imagery of each beer in their family.

Bell says,

Our logo is changing to better reflect the Bell’s name and the branding that we are so proud of. Certain brands will also change to highlight the flavor and characteristics of the beer inside.

We are thankful to the artists who created the iconic art featured on so many of our brands. They have helped showcase our creative side and in turn, helped our brewery grow. Fan favorites, like the Two Hearted Brook Trout and Oberon Sun are not going anywhere. They will actually be displayed more prominently.

While being respectful to those works of art, we also want to pay homage to where we’ve been. In line with our commitment to quality, we want our packaging to reflect the beer inside by highlighting styles and descriptions more clearly.

The essence will remain the same. That will always be a part of who we are.

Look for the changes through out the year.