Take a look at the Kalamazoo area stores that have the best Black Friday shopping deals and make the most of your Christmas budget.

It used to be the stacks of newspaper fliers and now, everyone scrolls through their phone searching ads for the best deals on Christmas gifts for the day after Thanksgiving shopping- Black Friday when the holiday shopping season officially kicks off.

WalletHub searched 7,000 deals from 35 of the biggest U.S. retailers’ 2018 Black Friday ad scans to identify the stores offering the biggest discounts in various product categories such as “Appliances,” “Jewelry” and “Toys.” These Kalamazoo stores will stretch your dollar the farthest in 2018, spreading more joy and boughs of holly this Christmas:

  • JC Penney 65.13%
  • Kohl's 60.76%
  • Payless Shoe Source 50.34%
  • Dick's Sporting Goods 49.94%
  • Macy's 48.74%



Source: WalletHub

Research also found the overall average discount for Black Friday is 37 percent and they suggest you should aim for this discount amount or higher to avoid Black-Friday traps. WalletHub also offers these holiday shopping tips:

  1. Set a budget
  2. Plan for Black Friday and Cyber Monday Deals
  3. Remove auto-fill credit card info from your browser

Find out more in the video below. Good luck getting the best deals!