Perhaps you've started to noticed weird billboards around Southwest Michigan. Maybe your eye caught a red nose-ring, with a couple numbers in the bottom right. Beyond that, there was nothing to indicate what the heck this was supposed to advertise. Maybe you didn't think anything of it, until you started seeing similar billboards all over the place.

So what's the deal with this? Usually, billboards are meant to advertise things. But these are very cryptic; just a red, letter-like symbol, and and two numbers.

It appears that there are 17 of these in total, if so, we've spotted 5 of them. I personally think that once we find all 17, there will be a message to be spelled. So far, this is what we've got

_ U _ T H _ R E _ _ _ _ _ _ _ _ _

So let's crack this code. If you've seen any of these billboards, snap a photo or let us know where you've seen them in the comment section below.

The kzoo reddit discussion board has been talking about the billboards. One person thinks they have it solved.

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