Airplane With Banner Protesting Kellogg’s To Fly Over Battle Creek Friday
An organization is planning to make a statement in a unique way over the skies of Battle Creek Friday during an annual meeting at Kellogg's.
The Changing Markets Foundation, who says they are concerned about removal of micronutrients in Kellogg's breakfast cereals sold in Mexico, plans on flying a plane with a banner over the headquarters and surrounding area. The banner will read: “KELLOGGS: STOP BREAKING YOUR BREAKFAST PROMISE”
"Kellogg Company has been proactive and transparent with consumers about the rebalancing of the micronutrients in our cereals, through communication on pack and in advertising and marketing materials.The cereals cited in the report are designed for a Latin America consumer and meet a broader set of regulatory and nutritional requirements across the region.We regularly make modifications to our portfolio to comply with these requirements and rebalance around evolving nutritional deficiencies and needs as communicated to us by regional health authorities and our consumers. For example, Vitamin D was added to some cereals in 2013, after it was identified as a critically deficient nutrient in Latin American diets in 2011."