Now this is a pop-up sale you need to know about - Post is offering $1 cereal boxes Friday (October 20) afternoon in Battle Creek as a benefit for the United Way.

The cereal sale runs from 5-9pm and is being held at the former Arcadia Brewing building on Michigan Avenue in downtown Battle Creek.

According to an ad placed in the Oct 19 Battle Creek Shopper News the $1 cereal sale is open to the public but is limited to 2 boxes/bags per person.

Post brands include cereal like Raisin Bran, Honey Comb, Alpha Bits, Golden Crisp, Fruity Pebbles as well as bagged cereal under the Malt-o-Meal brand.

BONUS VIDEO - Watch Cereal Mascots in the Battle Creek Grand Cereal Parade