The Pure Michigan Pledge is a seven step promise to keep residents and visitors safe. Find out what precautions Michigan businesses are taking for public health.

The plan was devised by Michigan's travel industry, but the safety measures have spread to all sectors of the economy as businesses reopen. The Pure Michigan Pledge is "a promise to uphold local safety protocols and CDC travel guidelines to travel safely this summer season and beyond."

We know residents and visitors alike are ready to get back to exploring and making memories all across Michigan – whether that is a day at the lake, a local craft beverage or a hike through the woods. We also know that health is a top priority, and we want people to know the tourism industry is taking safety seriously. If we all work together – and follow the Pure Michigan pledge – we can continue to experience this great state that celebrates the best we have to offer, while staying safe.

-Dave Lorenz, Vice President of Travel Michigan

Here are the seven steps of the Pure Michigan Pledge:

  1. Wear a mask
  2. Practice social distancing
  3. Wash your hands
  4. Keep things clean
  5. Use cards, not cash
  6. If you're sick, stay home
  7. Be part of the solution

Businesses who partner with Travel Michigan and Michigan Economic Development Corporation will be able to proudly display a Pure Michigan Pledge badge on their property entrance.

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