cereal

How Many Cereal Box Heroes Have Hit Songs? Sugar Bear Did
We've all heard well known music used in commercials. But the cereal people in Battle Creek may have been the first to turn that concept around and to create an original pop song to not only promote their products, but in one instance, scoring a hit song.
The Greatest Cereal On The Planet is Back In Stores
The crispy crunching morsels would roar in my head after every bite, drowning out my siblings cries of protest and threats of "I'm telling Mom your eating all the Quisp". "Be like Mikey and eat the boring old Life cereal" I would retort, the Quisp was all mine.

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