If You Thought Kellogg’s Would Never Make Beer…You’re In for a Surprise
Kellogg's Corn Flakes- not just for breakfast anymore. The Battle Creek based company is moving into the world of craft beer.
The innovative idea has an unlikely origin: fighting waste. Kellogg has strict standards and those corn flakes that are not cooked to proper temperature or are misshapen end up tossed in the bin. (This is a story from England. "Bin" means trash can.) Food waste was a costly problem for the company but now, those rejected flakes have found a "higher purpose."
Food & Wine has the story of the partnership that has yielded something you never knew you needed in your life: beer made from Corn Flakes. Seven Bro7thers brewing takes the "ugly" cornflakes and uses them as ingredients in their brewing process, accounting for about 30% of the finished product- Throw Away IPA.
As of right now, you'll need a passport and a plane ticket to England to sample a pint.