Fennville’s Virtue Cider Farm Calls It Quits After Three Years

Virtue Cider Farm in Fennville has shockingly announced that it is going to be closing down, after only less than three years of owning it again.

Owner Greg Hall sent out an email to those who had joined their email list they would be seizing operations effective immediately.

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Anheuser-Busch most recently owned the company after they purchased it back in September 2017, but Hall was able to reacquire Virtue Cider from them back in August 2023. Now it appears he’ll be shutting down, as Beer Street Journal reported on their website:

On April 14, Hall sent a direct message to his mailing list confirming that Virtue Farm in Fennville, Michigan, has been sold and will not reopen in 2026. The on-site cider shop is closed. Online sales are done. The Cider Society is finished. After 13 years, the farm experience that made Virtue a genuine farm-based cider pilgrimage is over.

Although the shop has closed, he will still continue to offer his beverages in other ways, as he continued:

Virtue Cider will continue through distribution – M4 in Michigan, Brew City in Illinois – while HallIt has been happening a bit more in the beer/cidery industry – a location closes, but the brand will live on to find a glass in the near future. works to find a new production partner. The liquid will survive, but the farm will not.

 

Why Did Virtue Cider Farm Close?

No reason was given as to why the farm is shutting down, although Beer Street noted a 5.1% decline in craft beer production last year.