Upper Hand Brewery Unveils New More U.P. Focused Logo

Upper Hand Brewery is proud to present a brand new logo that will soon debut on all packaging and branding for the Escanaba-based brewery.

Designed by Elegant Seagulls in Marquette, the brewery’s new logo is a more accurate representation of Upper Hand’s immense pride and commitment to its home, Michigan’s Upper Peninsula.

“We got a lot of feedback since we first opened and we realized that in order to truly honor the place we call home, we wanted to be sure to represent the entire U.P. in our logo,” said Larry Bell, President and founder of Bell’s Brewery, Inc. (Upper Hand is a division of Bell’s).

Elegant Seagulls is the same local studio that created the look and feel of the brewery’s packaging and branding.

This new logo, which features the entire U.P., will soon make its way onto store shelves, tap handles and more over the coming weeks as older packaging stock is depleted. Merchandise featuring the new logo will also soon be available for online purchase.